郑州都市旅游发展现状与对策探讨

Present Situation and Countermeasures of Zhengzhou Urban Tourism Development

近年来都市旅游已经成为旅游发展的新潮流.郑州作为河南省的省会城市和中原经济区建设的核心城市,在发展都市旅游上有着得天独厚的条件,主要的驱动因素有:全国重要的交通枢纽中心、丰富的旅游资源、省政府良好的政策支持;但是郑州市旅游信息化水平低、中高端旅游人才匮乏、城市旅游服务功能低下成为制约郑州发展都市旅游的主要因素.郑州发展都市旅游应该在旅游资源的整合、重大节事活动的举办、旅游集散中心的建设、整体旅游形象的策划上下功夫.

In recent years, urban tourism has become a new trend of tourism development. As the capital city of Henan province and the core city of central plains economic zone, Zhengzhou has its advantages on the development of urban tourism. The main driving factors are： being the country＇s major transportation hub, having rich tourism resources, and enjoying the provincial government’s favorable policy support. But, in Zhengzhou, tourism informatization level is low;it is short of high-end tourism talents;urban tourism service function is not sufficient. These become the main factors of restricting the development of Zhengzhou urban tourism. The article points out that the development of Zhengzhou urban tourism should depend on the integration of tourism resources, conduct of major festival activities, the construction of the tourism hub and the planning of overall tourism image.