基于网络舆情的旅游包容性发展研究——以湖南凤凰古城门票事件为例

Research on the Inclusive Development of Tourism in the Perspective of Internet Public Opinion——Case Study on Tickets Policy of Phoenix Ancient City in Hunan

基于湖南凤凰古城门票事件400个网络文本的内容分析,研究发现:地方政府在旅游改革中,一旦改革方案制定过程不公开透明和科学合理,将难以获得旅游地群众和游客的理解与支持。在这种情况下,当旅游地群众和游客的相关利益受损时,他们会倾向于用消极性质的词语,对地方政府旅游改革政策进行质疑。其中,政府公共管理职能和利益分配制度成为质疑的焦点。质疑产生的消极性词语,不利于地方政府的信誉,造成政府的形象危机。鉴于此,提出用旅游包容性发展模式,指导地方政府在旅游改革方案的设计、公示、试行和实施四个阶段中,做到公开透明,平衡各方利益,减少改革阵痛,推动当地旅游业稳定地发展。

Based on 400 web texts content that analyzing about the tickets policy of phoenix ancient city in Hunan province in China, we find out the local government would not achieve the understand and support from masses and tourists when the process of reform is not transparent to the public and rational scientific during the tourism reformation. In this situation, when the local people＇ s and tourists＇ interest is impaired, they will tend to use negative words to query on the reformation policy of local government tourism. In the queries, the government public management function and benefit distribution system has become the key of the questions. The negative words in the questions are going against the credibility of local government and creating the crisis of the image of government. In view of this, we put forward to use the mode of inclusive development of tourism to guide the local government in tourism reform plan design, the public, on a trial basis, and in practice. Its aims are opening and transparent, balancing the interests of all parties, reducing the conflicts of reform and promoting the development of local tourism stably.