啤酒行业多市场接触对企业间竞争的影响研究被引量：2

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摘要多市场接触与企业间竞争强度的研究是多点竞争研究的主要内容,本文以中国大型啤酒企业为研究对象,对影响对市场接触和企业间竞争强度的三个变量提出三个命题并进行了初步验证,得出存在多市场接触的企业,势力范围会降低企业间的竞争强度、市场密度的增加会加大企业间的竞争强度、不同规模企业间的竞争将加剧的结论。

作者刁昳牛天勇

机构地区北方工业大学经济管理学院

出处《现代商业》 2014年第2期52-53,共2页 Modern Business

关键词多市场接触竞争强度势力范围市场密度企业的相对规模

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现代商业

2014年第2期

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