环境不确定性对竞争战略与企业绩效关系的调节效应被引量：19

The Moderating Effects of Environmental Uncertainty on Competitive Strategies and Firm Performance: An Empirical Analysis based on Panel Data

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摘要本文选取中国制造业上市公司为研究样本,利用财务数据刻画战略和描述环境,对竞争战略与企业绩效关系及环境的"动态性"和"竞争性"特征在战略-绩效关系中的调节影响进行比较分析。实证结果表明,低成本战略一直促进企业绩效增长,差异化战略的绩效影响随经济转型而逐渐凸显;环境不确定性对竞争战略与企业绩效关系有显著的调节效应:随着环境动态性、竞争性的增强,低成本战略的绩效影响逐渐削弱;差异化策略对绩效的影响随动态环境的加剧而增强。 Depicting strategy types and environment characteristics with financial data,this paper examines the impacts of competitive strategies on firm performance and investigates the moderating effects of environmental dynamism and hostility on that relationship by taking Chinese listed manufacturing companies as research samples.The results of this study reveal that firstly,the low-cost strategy is always positively related to performance improvement,and the differentiation strategy has significant effect on performance in transition process gradually.Secondly,environmental uncertainty indeed acts as moderator in the relationship between competitive strategies and performance.Specifically,in low dynamic and less competitive environments a low-cost strategy and in highly dynamic environments a differentiation strategy are more helpful in improving financial performance.

作者陈收潘志强

机构地区湖南大学工商管理学院

出处《中国科技论坛》 CSSCI 北大核心 2014年第2期57-64,共8页 Forum on Science and Technology in China

基金国家自然科学基金重点项目(71031004) 教育部创新群体研究群体项目(IRT0916)

关键词竞争战略企业绩效环境不确定性调节效应 Competitive strategies Firm performance Environmental uncertainty Moderating effect

分类号 F270 [经济管理—企业管理]

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