陕西省农业现代化进程中农产品销售渠道优化研究

Shaanxi Agricultural Products Marketing Channel Optimization in the Process of Agricultural Modernization

近年来,陕西省农业生产取得了较快发展,但农产品市场销售难的问题始终未能得到有效解决。农产品卖难买难、供求结构性矛盾突出的原因主要在于销售渠道建设滞后。研究分析了当前陕西省农产品销售渠道中存在的主要问题,并针对这些问题提出解决思路与措施。

In recent years, Shaanxi province has obtained rapid development of agricultural production, but the difficult problems of agricultural product marketing has been unable to effectively solved. The reason of difficulties in selling and buying agricultural products and the structural contradiction of the supply and demands mainly lie in the marketing channel construction lag. The purpose of this paper is to research and analysis the main problems in Shaanxi agricultural products marketing channel and solution was put forward. In recent years, Shaanxi province has obtained rapid development of agricultural production, but the difficult problems of agricultural product marketing has been unable to effectively solved. The reason of difficulties in selling and buying agricultural products and the structural contradiction of the supply and demands mainly lie in the marketing channel construction lag. The purpose of this paper is to research and analysis the main problems in Shaanxi agricultural products marketing channel and solution was put forward.