摘要
文中以竞争者市场分析、目标市场定位分析、新产品竞争力分析评价等方法支持产品规划过程决策 ,结合国内汽车行业的产销信息 ,开发了相关辅助分析工具 ,并进行了具体的案例应用 .
Market information can reflect the overall situation of the state of art of competition, and provide a more global aspect of VOC. This paper presents a systematic methodology, by means of competitors′ status analysis, market opportunities seeking, and quantitative guidelines for product assessment, to support the decision making in new product development. A typical case study for a new vehicle program is used to demonstrate the feasibility and effectiveness of the proposed approach.
出处
《计算机辅助设计与图形学学报》
EI
CSCD
北大核心
2001年第1期48-51,共4页
Journal of Computer-Aided Design & Computer Graphics
基金
国家自然基金-福特中国研究发展基金!(9715 5 11)资助
