网络舆情热点话题传播模式研究

On the Spread Pattern of Network Public Opinion Hot Topics

将案例分析法融入到网络舆情热点话题传播模式的研究中。通过对浙江温岭女幼师虐童的全过程进行解析,并结合筛选出的6个案例的"百度指数"中用户和媒体的关注度趋势变化情况,提出网络舆情热点话题的六阶段传播模式。最后在各阶段传播模式研究的基础上,又提出了热点话题双核心的手抓哑铃宏观传播模式。

In this paper, case analysis method is used in the spread pattern research of Network public opinion hot topics. Through the a-nalysis about the whole process of the child abuse event in Wenling, Zhejiang province, combined the change tendency of users and media in the “Baidu index” of the other 6 selected cases, the 6- stage spread patterns of Network public opinion hot topics are summed up. Fi-nally, based on the research of the spread pattern of each specific stage, the macro and dual-core hand-grasp-dumbbell spread pattern of Network public opinion hot topics is presented.