社会舆情传播特征的区域差异研究

Research on Regional Differences of Communication Characteristics of Public Opinions

近十年来，研究者们从微观层面对社会舆情传播的变化规律与影响因素作了详细论述，但鲜有文献从宏观的经济社会发展视角对社会舆情传播的特征作深入探究。本文对2003~2013年以来的热点舆情事件进行了文本挖掘，选取其中热度最高的3343个事件进行定量分析，从区域经济学、发展经济学与社会发展学的角度，建立经济发展与社会舆情发展之间的关联模型，并进行了实证分析。研究结果表明，我国东、中、西地区间的经济社会发展差异显著影响了社会舆情传播的数量、类型、发布形式、干预方式、治理效果等特征。

In the last ten years, many researches were focused on the spread of public opinions and their affecting factors from the micro-level, but few literatures discussed from a macro perspective such as describing the characteristics of social public opinions from the devel-opment of regional economics. This study investigates the relationship between the regional economics and the public opinions based on the data of 3343 highest hot events of public opinions from 2003 to 2013 using quantitative analysis. Results indicate the regional economic differences in China significantly affect the scale, type, release forms, intervention, management effect and other features of the social public opinions.