网络社交偏好影响因素研究

Research on the Factors Influencing Preference for Online Social Interaction

网络社交的兴起改变了人们社会交流的方式,旨在研究人们网络社交偏好的影响因素。通过对233个被试的在线问卷调查,使用结构方程分析方法,我们得到:和擅长面对面交流的人相比,不擅长面对面交流的人更偏好于网络社交;周围人群网络社交普及程度越高,人们越偏好于网络社交;和网络社交涉入深度低的人相比,网络社交涉入深度高的人更偏好于网络社交;和对线下交流满意程度高的人相比,对线下社交满意度低的人更偏好于网络社交。本研究能促进对人们网络社交偏好行为的理解以及为改善网络社交平台提供参考。

With the rapid development of online social interactions, the way of people＆#39;s social communication has been changed. The pur-pose of the current study was to identify potential factors leading to a preference for online social interaction to offline interaction. Based on an online survey （N=233） and a SEM analysis, we found that：compared to those who were good at face-to-face communication, indi-viduals who were not might prefer online social interaction much more;the higher the popularity level of preference for online social inter-action among the crowd around an individual, the more he was likely to show similar preference;compared to those with a limited level of involvement in online social interaction, individuals with a higher level would develop a stronger preference for online social interaction;compared to those with a higher level of satisfaction with their current offline contacts, individuals with a lower level of satisfaction were more likely to prefer online social interaction. The paper contributes to the understanding of the preference for online social interaction and provides references for enterprises to improve their social networking platforms.