通俗理论读物出版与马克思主义大众化

The Publication of Popular Theory Readings and Popularization of Marxism

一部马克思主义大众化历史就是一幅生动的马克思主义理论传播历史。理论有效传播需要高度重视理论通俗读物的编辑出版。面对目前图书出版市场的复杂形势,如何进一步拓宽政治通俗理论读物出版市场已成为事关我国社会主义意识形态安全的新问题。因此,全面总结马克思主义大众化过程中理论通俗读物出版的经验,需要发现存在的主要问题,并找到造成这种问题的"瓶颈"。立足于现代信息传播的新特点和图书出版市场的新情况,构建以形成整合力、提升引领力、扩大传播力、奠定保障力为核心的马克思主义通俗理论读物编辑出版的长效机制,是当前推动马克思主义大众化的紧迫课题。

A history of popularization of Marxism is a vivid history of communication of Marxist theory. Theory of effective communication requires attention to publishing popular theory readings. In the face of the complex situa- tion of book publishing market, how to further expand political popular theory reading＇s publishing market has be- come a new issue concerning socialist ideology security in our country. A comprehensive summary of the experience of publishing popular books of Marx＇s popularity will help us find out the existing main problems and find the bottle- neck of the problems. The urgent issue to facilitate the popularization of Marxism is to construct a long-term mecha- nism to edit and publish the popular theory readings of Marxism according to the new features of modern information dissemination and the new situation of book publication markert. The core of such a mechanism is to form integration, promote leading force, expand and establish security.