微博舆情传播模式研究——基于过程的分析

Communication Mode of Microblog: a Study Based on the Process Analysis

依据以往研究总结了微博舆情传播的过程性特征,并据此结合传播学5W模式经典理论提出了基于过程视角的微博舆情传播模式构建,将其概括为由传播要素以及要素之间关系组成的具体结构在传播过程中的互动及具体表现。进一步将微博舆情传播模式概括为完整型、次完整型、半完整型和不完整型四种类型,并通过具体案例予以验证。拓展和丰富了当前研究的分析视角并对微博舆情的相关研究提供了基础理论支撑。

Based on previous studies, it summarized process characteristics of microblog public opinion communication. Then, a commu-nication mode of microblog public opinion from the perspective of process was proposed based on the classical theory of 5W Mode in Com-munication： It could be summarized as the interactions between the communication elements and the structure based on relationships be-tween these elements and their factual performance in the communication process;There were four types for microblog public opinion com-munication, including intact, sub-intact, semi-intact and non-intact. Specific cases were then introduced and analyzed to verify the pro-posed mode. The findings in this study will help expand and enrich the current research and provide some basic theoretical supports for re-search of microblog public opinion.