整合:企业战略管理的一种新思路

Integration: A New Way in the Strategic Enterprise Management

如何运用西方现代企业管理理论来指导我国企业管理始终是我国企业界所关注的一个基本问题。西方现代战略管理有两大代表性的学派 ,一为定位学派 ,二为资源学派。结合我国目前的经济环境应该运用把两者整合的思路来指导我国企业的战略管理 ,在运用整合战略思维模式时应该注意经常开展外部环境分析 ,以及核心能力的培育。

The industrial circle in our country shows a great concern for long on how to apply modern enterprise management theories of the West into the practice of enterprise management in our country. There are two popular schools in the modern strategic management in the West: one is the Positioning School, the other is the Resource-based Theory. The author believes that it is advisable to integrate the two approaches to guide the strategic management practice in our country in harmony with our current economic situation and that due attention should be paid to such issues as the internal-factor analysis, the cultivation of core competence and core products when the thought model of integration is practiced.