知识经济时代下的消费

On the Consumption Management under Intellectual Economy

知识经济时代的到来使消费需求呈现感性化、个性化、模糊化的特点 ,面对这些变化 ,企业应加强消费教育和消费引导 ,增加营销的知识含量 ,强化企业与消费者的双向沟通 ,建立起企业与消费者的互惠、互动关系 ,组织消费者系列化 ,为企业培养基本顾客 ,从而降低营销成本与营销风险 ,提高营销效率。

With the approach of intellectual economy era, consumption demand bears the characteristics of visualization, individualization and vagueness. Facing these changes, enterprises should focus on consumption instruction, include more intellectual contents in their marketing efforts, improve their communication with consumers and establish a mechanism of mutual benefit and interaction with consumers. The purpose is to earn their regular consumers and reduce their marketing costs and risks, and thus maximize their profit.