闽台大学生旅游选择家庭旅馆的影响因素分析——基于福建三明学院和台湾首府大学的调查

Analysis on the Influencing Factors of Undergraduates from Fujian and Taiwan Choosing Family Hotels in Travel——Based on the Investigations in Sanming University and Taiwan Shoufu University

以福建三明学院和台湾首府大学为例,采取问卷调查的方式,分析闽台大学生在旅游过程中选择家庭旅馆的影响因素。调查显示,两岸大学生的投宿特性及影响因子既有相同点,也有差异,如家庭旅馆附近自然景观及其环境是影响两地大学生选择家庭旅馆的相同因子,而对价格因子却差异明显等。基于影响因子的分析,提出合理利用自然资源、突出闽文化彰显地方特色、提升服务亲和力、提供物美价廉的项目和服务等建议。

This paper investigated the students from Sanming University in Fujian and Shoufu University in Taiwan by means of questionnaire, and analyzed the factors influencing the students to lodge in family hotels during their tours. The result indicated that the students from Fujian and those from Taiwan showed similarities and difference both in the lodge characteristics and the factors influencing their choice. For instance, the students from different u- niversity both take the natural landscape and environment as the key factor influencing their choice, while have a dif- ferent attitude on the price factor. The paper finally put forward some suggestions for developing the tourism market of university students, including the rational use of natural resources, the highlight of the local characteristics of the Min Culture, the improvement of services to enhance the affinity, and providing high quality and inexpensive items.