基于B2C电子商务的原创品牌竞争战略研究

Research on the Competitive Strategy of Original Brand Based on B2C

在了解电子商务这个平台的基础上,文中选取天猫原创品牌裂帛为样本,通过相关数据的收集,再将其与同类产品进行数据对比。文中针对裂帛这一天猫原创品牌的竞争战略进行研究,进一步研究竞争战略具体某些方面的提高,从而为品牌建设及经营提供一个有一定价值的样本。

Based on the understanding of electronic commerce, this paper selects Tmalls brand Rip as an example, through the collection of relevant data, then compared with similar products data. Through the study of the competitive strategy for the original brand Rip, further research on competitive strategy of certain aspects will be improved, so as to provide a valuable sample for the brand construction and management.