浙江省农民专业合作社功能影响因素及其优化

The Influential Factors and Optimization of the Function of Farmer Specialized Cooperatives in Zhejiang Province

从农业发展特性、合作社组织特性和信息化角度出发,认为合作社服务功能的影响因素包括产品特性、成员构成、经营条件、制度环境和信息化程度。通过多元回归模型进一步验证了假设。研究认为合作社应在规模产业的发展、自身机制的建立、营销人才的引进、信息化指导等方面予以优化。

This paper suggests that the influential factors of cooperative services include products’features, constitutions of members, operating conditions, system environment and the degree of information from the characteristics of agricultural development and cooperative organization and the aspects of informatization. It further validates the hypothesis by multiple regression model. It is considered that optimization should be given to the development of industrial scale, the establishment of their own mechanism, the introduction of marketing talents by cooperatives and information guidance.