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大型超市服务质量与顾客满意度及顾客忠诚度关系研究

Analysis on Relationship between Service Quality of Supermarkets and Satisfaction and Loyalty of Customers
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摘要 大型超市在国民经济中扮演着重要的作用,文章对大型超市服务质量与顾客忠诚度度及满意度关系进行简单探讨。 The supermarket plays an important role in national economy. The relationship between service quality of supermarkets and satisfaction and loyalty of customers is indicated.
作者 王华刚
出处 《现代工业经济和信息化》 2013年第24期56-57,85,共3页 Modern Industrial Economy and Informationization
关键词 顾客满意 顾客忠诚度 服务质量 customer satisfaction loyalty of customer service quality
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