消费社会视野下的陶瓷品牌创建方法研究

Methods for Creating Ceramic Brands in the Consumer Society

以消费社会的概念为基础,对陶瓷品牌创建进行深入的研究,认为品牌的创建应从满足消费习惯和消费心理的角度进行。

This paper explores how to create a ceramic brand from the concept of a consumer society,and concludes that a brand created should satisfy the consumption habit and meet the psychological needs of consumers.