基于PBL教学理念的广告学本科实践教学模式探究

A Probe into the Advertising Specialty Practice Teaching Model Based on PBL Teaching Approach

PBL教学法建构了一个以现实问题探究为主、理论与实践学习贯穿的情境教学模式,对我国广告学本科实践教学模式的创新与改革具启发性。文章就《专业考察》这门专业实践课对PBL教学法进行了探索性应用,进而总结与构建了基于PBL教学理念的广告学本科实践教学模式,并提出了几点实施建议。

The PBL Teaching Approach constructs a situational teaching model that mainly explores real prob- lems and stresses the learning of theory and practice. It is enlightening to the innovation and reform of China＇s Ad- vertising Specialty Practice Teaching Model. This paper applies the PBL Teaching Approach in an exploratory way to the specialty practice course of Specialty Investigation, summarizes and constructs the Advertising Specialty Practice Teaching Model that is based on the PBL Teaching Approach, and proposes a few suggestions.