大香格里拉地区旅游供需比较性分析

Comparative Analysis of Tourism Supply and Demand in the Grand Shangri-La Area

大香格里拉地区是我国的重点旅游开发区,对该区旅游供需状况进行分析有助于客观判断区域旅游发展条件,制定针对性旅游发展策略。通过测算大香格里拉地区各州(市)的旅游供给指数、旅游供给人均指数,及旅游需求指数、旅游需求人均指数,对大香格里拉地区的旅游供需状况进行比较分析。结果表明:大香格里拉地区的旅游供给及需求状况低于全国平均水平,但其人均分摊的旅游供给额度远高于全国平均水平,形成大香格里拉地区旅游业的优势;区域旅游需求远滞后于旅游供给的状况为维护香格里拉原生态旅游品牌内涵创造条件;大香格里拉地区各州(市)之间旅游供给及旅游需求状况不均衡特征突出,影响了区域旅游的协同发展。应有针对性地改善旅游供给及旅游需求状况,提升大香格里拉地区旅游业的整体发展水平,维护和提高香格里拉旅游品牌价值。

Analyzing tourism supply and demand is helpful when making correct judgments about tourism development conditions and targeted strategies for tourism development. The Grand Shangri-la Area is an important tourism development region in China. By calculating indexes for tourism supply, per capita tourism supply, tourism demand and tourism demand corresponding to local per capita for every prefecture in the Grand Shangri-la Area, we analyzed the tourism supply and demand situation for this important area. We found that the tourism supply and demand situation in the Grand Shangri-la Area is below average compared to the entire country; but the per capita tourism supply index of this area is above the national average. Among prefectures in the Grand Shangri-la Area, the tourism supply and demand situation varies and this is not helpful for the joint development of the Grand Shangri-la Area. In order to promote the whole developing level of tourism, countermeasures should be adopted to improve the tourism supply situation or the tourism demand situation of some prefectures, and thus maintain the brand values of the concept of Shangri-la.