企业家形象、企业形象、产品形象探微

On Entrepreneurs' Image, Corporate Image and Product Image

文章通过对企业家形象、企业形象、产品形象的一般分析，揭示出三者之间的内在联系，结合我国国有企业在塑造企业家形象、企业形象、产品形象方面的现状，指出目前国有企业改革的关键是塑造具有全面内涵的企业家形象，提出了使企业家形象、企业形象、产品形象协调发展的途径。

The paper,based on the general analysis of the Entrepreneurs' Image,Corporate Image and Product Image,dwells on the inner relations among them. Then,through the reality of creating Entrepreneurs' Image and Product Image of the state-ownership enterprises,the paper points out that it is the key to the reform of the state-ownership enterprises to create Entrepreneur Image fall of comprehansive qualities, and brings forth the coordinate growth way to Entrepreneurs' Image, Corporate Image and Product Image.