基于SNS的大学生网络行为动机研究

Study on University Students' Network Behavior Under the Environment of Social Networking Services(SNS)

SNS是基于用户真实社交关系从而为用户提供一个沟通、交流平台的社交网站。作为一种全新的网络交流平台,已逐渐成为大学生喜闻乐见的交互载体。从高校人才培养的宏观视角出发,本文在厘清大学生网络行为概念,弄清其现状的基础上,采用了文献资料法、、访谈调查法、问卷调查法和数理统计法,对高校学生的网络行为动机进行了探索性因子分析,研究发现:工具动机、发展动机、社交动机和价值动机是SNS环境下大学生网络行为背后的四大动机。

Social Networking Services are virtual platforms on which users could communicate with others on the basis of real social relationship. These brand new network communication platforms are popular among university students. From the prospective of talent cultivation in universities and colleges, this study clarified the definition and key components of university students＇ network behavior with the research methods of literature review, interview survey, questionnaire survey and Exploratory Factor Analysis （EFA）. It can be inferred that instrumental motivation, development motivation, social contact motivation and value motivation are the four key components that drive university students＇ network behaviors under the situation of Social Networking Services （SNS）.