移动背景下大学生网络创业途径的可行性研究

A Feasibility Study on College Students' Online Entrepreneurial Approaches in the Mobile Times

创业途径的可行性是创业者对于创业项目难度的判断,而创业机会的识别是一切创业途径选择的起点。移动互联网的兴起与发展使网络创业途径发生了深刻变化。为简化创业机会识别的复杂性,可以基于功能差别,将网络创业途径具体细分为管理层、渠道层、系统层、硬件层、载体层、内容层6个不同的层级。以不同层级创业实例和数据为依据,可以归纳出影响大学生网络创业途径选择的相关重要因素,并据此构建移动背景下大学生网络创业途径可行性评估模型,引导大学生在创业准备阶段直观地对项目可行性做出理性判断,降低失败风险,提升创业质量。

The feasibility of entrepreneurial approaches refers to the entrepreneurs＇ judgment on the difficulties of entrepreneurial projects. The recognition of entrepreneurial opportunities is the starting point for selecting entrepreneurial approaches. The development of Mobile Internet has caused profound changes in entrepreneurial approaches. In order to simplify the complexity of entrepreneurial opportunity recognition, we can divide network entrepreneurial approaches into six different layers based on the functional differences, which include management layer, channel layer, system layer, hardware layer, support layer, and content layer. With the entrepreneurial examples and data in different layers, we can summarize the important related factors affecting college students＇ selection of online entrepreneurial approaches, and set up an evaluation model for the Ieasibili ty of college students＇ online entrepreneurial approaches in the mobile times. The purpose is to guide college students to make a rational judgment on the feasibility of projects on the preparatory stage so as to reduce the risk of failure and improve entrepreneurial quality.