市场和政策导向对企业技术创新绩效的影响研究

Study on Impact of Market Orientation and Policy Orientation on Technological Innovation Performance

在经济转型时期,市场需求和政府政策共同影响企业的行为和绩效。构建市场导向和政策导向对技术创新绩效的作用机制模型,研究发现,市场和政策导向对技术创新绩效均具有直接的正向影响,市场导向的影响更为突出;资源整合在市场和政策导向与技术创新绩效之间具有中介作用,对政策导向与技术创新绩效之间的中介作用更为明显;市场与政策导向的交互作用显著正向影响技术创新绩效。

In the period of economy transformation in China, market demand and policy affect the behavior and performance of enterprises. This study builds a model to investigate relationship between market and policy orientation and technological innovation performance. The research findings show that ： （ 1 ） market and policy orientation affect technological innovation performance directly, moreover market orientation has more important influence; （2） resource integration is the mediator between market and policy orientation and technological innovation performance, and policy orientation indirectly promotes the performance more than market orientation ; （3） the interaction of market and policy orientation also affect technological innovation performance directly and significantly.