以创新的战略管理理论来看中国广电网络运营商的竞争优势

Research of China Cable Operators Competitive Advantage,In the Strategic Management Theory

面对日趋激烈的行业竞争,中国广电网络运营商运行机制弊端凸显。参与市场化的竞争须修炼好内功,先进的企业战略管理机制是制胜的关键。结合已有的经典战略管理理论(以核心能力和价值链理论为基础),创新提出了一种以竞争优势获取为目标的企业战略管理理论。同时结合该理论对中国广电网络运营商进行相关分析,为其赢得行业竞争探求初步的企业竞争管理机制,提出合理化、现实化的建议。

Facing the increasingly fierce competition in the industry , it highlights the shortcomings China cable operators operating mechanism .Market competition should practice good exercise to benefit the internal organs：mechanism of enterprise strategy management is the key to the success of advanced .Based on the classic theory of the strategic management （ core competence and value chain theory , innovation ） is proposed to obtain the competitive advantage of enterprise strategic management theory as the goal .At the same time , according to the theory of China cable operators , win the competition management mechanism of industry competition to explore preliminary enterprise of its , I put forward reasonable , realistic proposals .