摘要
由于信息爆炸问题,如何为用户提供有效的个性化信息服务已得到广泛关注,而随着社交网络的流行及其带来的大量网络群体,如何为群体提供更好的个性化推荐服务也变得越来越重要。文中不仅考虑用户的兴趣偏好,同时利用社会网络分析法(Social Network Analysis,简称SNA)衡量用户之间的社会关系,将此因素融入推荐过程,实验证明此方法能够取得较好的推荐效果。
Because of the information explosion, how to provide users with effective personalized information service has been focused on a lot, and with the popularity of social network services and a large number of online groups it brings, it is becoming more important that how to make recommendation to these groups. This system takes into consideration of not only the interests of users, but also the social relationship among them, by utilizing social network analysis. The experiment indicates that the algorithm provided in this paper receives better results.
出处
《信息技术》
2014年第2期199-202,共4页
Information Technology
关键词
群体推荐
个性化推荐技术
社会网络分析法
社交网络
group recommendation
individual recommendation system
social network analysis
social network
