论电视媒体手段在企业思想政治工作中的运用

On Application of TV Media in Ideological And Political Work of Enterprises

电视作为当今的大众传媒,已经担负起新闻舆论,文化娱乐,社会教育,知识传播等各种类型的社会服务职能。企业电视媒体是企业的重要宣传阵地,是企业文化生活的重要窗口,企业应依托电视媒体的作用,弘扬主旋律,传递正能量,为企业中心工作的深入开展发挥越来越重要的作用,应成为做好企业职工思想政治工作的不可或缺的手段。

Television as the mass media, already responsible media, culture and entertainment, social education, knowledge dissemination and other types of social service function. The enterprise ＇IV media is an important propaganda position of enterprises, is an important window of enterprise culture, enterprises should rely on the role of television media, promote the main melody, transfer positive en- ergy, work for the enterprise center development play an increasingly important role, should become an indispensable means of Ideological and political work of enterprise employees.