“淘宝词汇”的合成词素分析

An Analysis on the Combined Morphemes of "Taobao Vocabulary"

"淘宝词汇"是出现或运用于"淘宝网页"或"淘宝"商品贸易中的词语集合,非严格的学术概念。"淘宝词汇"中存在大量合成词素,这是为了满足网络虚拟交际的需求。合成词素按语义分,大致有三类:形态类、元素类以及风格类。合成词素又通过说明法、比拟法和借代法等三种造词法产出新词汇。通过对比分析,阐述各类合成词素的产词能力、语用功能和产出词汇的生命力的差异与联系。

＂Taobao Vocabulary＂ refers to the collection of words emerged or used in ＂taobao. corn＂ or the taobao commodity trades, rather than a strictly categorized academic concept. In order to meet the need of virtual exchanges on the Internet, ＂Taobao Vocabulary＂ contains a large number of combined morphemes, which can be roughly categorized into shape-oriented, element-oriented and style-oriented types according to the different semantic meaning. And new words are coined from the combined morphemes by means of word formation of illustration, analogy, and metonymy. Through a comparative analysis, the combined morphemes＇ differences and relationships in the capability of coining words, the pragmatic function, and the vitality of the coined words are also discussed in this paper.