品牌大国和品牌强国的差距分析

THE GAP ANALYSIS OF BRAND POWER AND BRAND SUPERPOWER

随着改革开放后经济的快速发展,我国产品的生产规模变大,品牌逐渐增多。目前,我国已拥有了世界级的经济总量,但令人尴尬的是,我国缺少世界级高端企业和在国际市场上叫得响的企业品牌和产品品牌,中国成了世界上缺乏国际影响力品牌的经济大国。这种尴尬的产生,需要从"品牌大国"现状及特点、"品牌强国"现状及特点以及"品牌大国"到"品牌强国"距离拉大的原因等三个方面进行分析。

With the rapid economic development after reforming and opening up, China＇ s production scale becomes larger, and the brand gradually increases more. At present, China has a world - class total economy, but it is embarrassing that China lacks of world - class high - end enterprise and well - known corporate brand and product brand in international market. China has become the largest economy that lacks of international influence brand in the world. The produce of this embarrassment needs from three aspect to analy- sis-the status and characteristics of ＂ brand power＂ and ＂brand superpower＂ , and the gap between ＂ brand power＂ and ＂ brand super-power＂.