一对一市场营销对开展社区卫生服务的启示

Revelation of One to One Matketing in Development of Community Health Service

针对单个消费者提供个性化的产品和服务已成为２１世纪一对一市场营销时代的主旋律，这不仅仅反映了人文主义主导的营销理念的回归，更是关系到企业的生存和可持续发展的核心问题。充分领会一对一市场营销时代的深刻内涵，对社区居民开展个性化的卫生服务，也是社区卫生服务深入持久地开展下去的必要条件。

To provide individual customer with the characteristic product and service has became the epoch feature of one to one marketing in the 21st century, which not only reflect the return of the thought of marketing bend on the humanism, but also deal with enterprises'existence and the sustainable development. It is very necessary for the in depth and lasting development of the community health service to launch the characteristic health service for residents in community with grasping adequately the profound connotation of one to one marketing.