民族村寨旅游标准化管理与个性化发展研究

Study on Standardization Management and Personality Development of Ethnic Village Tourism

以目前民族村寨旅游亟待解决的两大问题为主要着眼点,从理论分析角度提出了标准化管理与个性化发展是民族村寨旅游的"双因素",同时根据实证研究的结果提出政府和市场综合作用是民族村寨旅游标准化管理与个性化发展的关键。以理论和实证分析的结论为基础,指出了解决民族村寨旅游标准化管理与个性化发展的具体措施。

Taking two main problems of ethnic village tourism needed to be urgently solved as a starting point, the paper puts forward the viewpoint that standardization management and personality development is ＂two factors＂ to development of ethnic village tourism from the view of theoretical analysis and another viewpoint that the comprehensive role of government and market is a key factor to standardization management and personality development from the perspective of empirical analysis. Finally based on the conclusion of theoretical analysis and empirical analysis, the paper puts forward concrete measure of standardization management and personality development.