我国企业培育自主品牌的对策研究

Study on the countermeasures to cultivate self-owned brand of Chinese enterprises

自主品牌的培育和发展是我国企业发展的关键要素,也是我国企业所要面临的最严峻问题之一。我国企业自主品牌建设方面还存在诸多问题,为此,从微观主体层面和宏观层面对如何进一步培育和发展我国企业自主品牌进行了对策研究,以提高企业获利及竞争力。

Cultivating and developing self-owned brands is a key element of corporate development in China and is one of the most se- rious problems facing with Chinese enterprises.There are stil many problems in the construction of Chinese enterprises＇ self-owned brands.Therefore, countermeasures on how to further cultivate and develop Chinese enterprises＇ self-owned brands are considered at both micro and macro levels, in order to improve the profitability and competitiveness of enterprises.