电视商业广告叙事符号分析

Television commercial advertisement narrative symbol analysis

随着后经典叙事学的兴起,广告以其叙述性开始进入叙事学研究范围。电视广告以图像、声音、文字为构成元素,是最简练的电视叙事形态。

With the rise of post classical narratology, advertising begins with its narrative into the narrative research scope. Image, sound, words are the elements of television commercial ads which are the most concise narrative form.