欠发达地区“老字号”品牌振兴策略

Rejuvenation strategy of old brand in the underdeveloped areas

在经济全球化趋势不断增强、市场经济快速发展的环境下,"老字号"企业,特别是欠发达地区"老字号"企业的生存和发展面临巨大的挑战。采取有效策略加强"老字号"品牌的保护和振兴工作已刻不容缓。

Under the background of the constant strengthening of globalization of economy and the quick development of the market econ- omy, the survival and development of the old brand enterprises, especially those in the underdeveloped areas, are faced with great chal- lenges. It is necessary to adopt the effective strategy to protect and rejuvenate the old brands.