摘要
以消费行为理论为核心,以云南省高职高专大学生为研究样本,分析了当代高职高专大学生消费行为的基本特征,并针对分析结果提出了引导性对策,旨在培养高职高专大学生正确的消费观,以引导高职高专大学生合理消费,促进其个人发展和社会进步。
Based on consumer behavior theory, taking examples from Yunnan vocational college Students. The paper analyzes the basic characteristics of contemporary vocational college students and presents guiding countermeasure on the basis of its result. The aim is to develop vocational college students＇ correct consumption view, to guide their reasonable consumption and to promote personal devel-opment and social progress.
出处
《昆明冶金高等专科学校学报》
CAS
2013年第6期17-20,共4页
Journal of Kunming Metallurgy College
基金
2011年云南省教育厅科学研究基金:云南省高职高专大学生消费心理与消费行为分析及对策研究(2011C073)
关键词
高职高专大学生
消费行为
消费观
high vocational college students
consuming behavior
consuming view
