我国高科技企业的市场营销策略研究

STUDY ON THE MARKETING TACTICS OF HI TECH ENTERPRISES

:高科技企业的产品及其所面临市场环境的特殊性决定了其市场营销策略的特殊性。通过探讨高科技企业市场营销中存在的不足 ,提出市场营销策略 。

WT5”BZ]The product and marketing circumstances of hi tech enterprises determine the particularity of their marketing tactics.In this paper,the authors probe into the particularity of hi tech enterprises marketing tactics and put forward some marketing tactics for these enterprises.It is hoped that this paper will do good to these enterprises.