摘要
当今时代,微博、微信等新媒体的广泛应用,给领导手段、被领导者和领导环境带来的重大变化,使领导干部运用微媒体实施领导的能力问题成为重大课题。作为一种重要的新型领导力,"微领导力"有熟练使用"微媒体"技术、凭借"微媒体"实施决策用人协调激励、运用"微媒体"技术来推动"微媒体"发展三个层次,只有三者俱备,才能形成良好的微领导生态。领导干部应将深入"微媒体"上升到走"新群众路线"的高度。要提高"微领导力",提升对"微媒体"的认识是前提,做好"微评人"是基础,遵循"微媒体"信息传播规律是关键,整合媒体资源是保障,保持信息公开是保证,加强管理、提升服务是根本。只有统筹各方、形成合力,才能切实提高"微领导力"。
In current times, the wide application of new media such as micro-blog and WeChat brings tremendous changes to management means, the subordinate and the management situation, which makes the capability to implement leadership through micro-media an important task. As an important new leadership, micro-leadership includes three levels: be familiar with micro-media technologies; implement decisions, coordination and motivating etc through micro-media and drive the development of micro-media through micro-media technologies. 0nly by completing all above three levels can government officials form nice micro-media ecology. Government officials should carry the application of micro-media to a higher level of new mass route. Improving the understanding of micro-media is a preposition, being a micro-media official is a basis, following micro-media information flow rules is the key, integrating micro-media resources is a guarantee, keeping the information open is a must and strengthening the administration of micro-media and improving the service is a solid base. Therefore, to improve micro-media leadership is to integrated all related resources and power and make efforts in the above six aspects.
出处
《中国浦东干部学院学报》
2013年第6期82-86,共5页
Journal of China Executive Leadership Academy Pudong
基金
2011年度国家社科基金项目"改革开放以来中国共产党领导政治体制改革的历史进程及基本经验研究"(11BDJ003)阶段成果
2013年度黑龙江省社会科学专项项目"松花江水污染治理中的政府间合作机制研究"的阶段成果
中共黑龙江省委党校2013重点课题"建立健全地方政府重大决策社会稳定风险评估机制研究"阶段成果
关键词
微媒体
微领导力
新群众路线
micro-media
micro-leadership
new mass line