移动业务的潜在增长点——移动娱乐业务

The Potential Increase Point of Mbile Service——Mobile Entertainment Service

以移动游戏为代表的移动娱乐业务能够为运营商、服务提供商和内容提供商带来附加业务收入。移动娱乐有机会成为移动产业最大的收入来源，同时也是鼓励移动用户消耗剩余预付费通话时间的最佳手段。移动娱乐业务的种类有移动游戏、移动视频、移动音乐、移动搏彩等，如今芬兰Iobox oy公司及诺基亚公司都提出了自己的解决方案。移动娱乐业务前景广阔，它将是运营商可提供的又一项有特色的移动增值业务，也是防止客户流失的有力武器。

Mobile game represented mobile entertainment service can bring additional service revenue for operators ISPs and ICPs． Mobile entertainment has the chance to become the biggest income source of mobile industry． Mobile entertainment service includes mobile game mobile video mobile music mobile gambling and so on． Iobox oy and Nokia in Finland have proposed their own solutions． Mobile entertainment service has bright future． It will be another featured value added mobile service that can be provided by mobile operators and it will greatly help the operators to keep their customers．