基于河南中医药特色的文化旅游示范基地设计与开发研究

The designment and development on tourism base of Chinese medicine culture in He′nan

"中医药文化旅游基地"是旅游多元化发展形势下产生的一种新型旅游业态,既体现中国传统文化特色,又具有旅游的特征。为弘扬河南独特、悠久的中医药文化,变资源优势为经济发展优势,在依托做大做强中原文化旅游品牌的同时,深入挖掘河南省丰富的中医药资源,积极开发以中医药文化为主题的旅游产品,从中医药生态旅游、中医药工业旅游、中药材市场旅游、中医药养生旅游和中医药文化旅游五个方面来大力推动中医药文化与旅游的有机融合,让中医药和旅游产业迅速崛起、助力中原经济区建设、弘扬我国博大精深的中医药文化。

＂The tourism base of Chinese medicine culture＂ is a new type of tourism,which has diversified development situation of tourism,not only embodies the characteristics of Chinese culture,but also has the characteristics of tourism.To promote the unique and long Chinese medicine culture in He＇nan,change the resource advantage into the economic development,while the tourist brand culture of the central plains is growing,go deep into digging the resource of Chinese medicine in He＇ nan.Developing actively the tourism product was that the subject of Chinese medicineculture.Chinese medicine ecotourism tourism,Chinese medicine ndustrial tourism,Chinese traditional medicine market tourism,Chinese medicine health tourism and Chinese medicine culture tourism promote Chinese medicine culture with tourism organic confluence.Let the Chinese medicine and the tourism industry expanded rapidly for building the central economic zones.