中国—东盟背景下广西创新型应用型广告人才的培养

Study on the Cultivation of Innovative and Applied Advertising Designing Talents in Guangxi in the Context of China-ASEAN

中国—东盟背景下的广西创新型应用型广告人才的培养,要在了解当下广西广告教育教学现状及广告人才需求的基础上,运用创新思维,开展广告教育教学的改革与实践,思考和探索广西创新型应用型广告人才培养理念、实践教学创新模式,以及广西广告教育国际化的思路。

To cultivate the innovative and applied advertising talents in Guangxi in the context of China-ASEAN base on acknowledging status quo of advertising education in Guangxi and the needs for advertising talents. To reach the requirement, it adopts innovative mindset in advertising discipline reforms and practice while probes into advertising designing education, reflects on talents cultivation in the field, education reform, innovation of practice teaching model and education internationalization in Guangxi.