大数据背景下的消费市场研究

The Consumer Market Research in the Context of Big Data

以互联网为技术平台的电子商务的发展以及各种智能终端的开发和应用,每天都产生着大量的以TB(太字节)和PB(拍字节)等为单位的大数据。大数据时代的到来,给消费市场的研究带来了几个方面的冲击,包括对消费者数据的获得方式、消费市场数据分析的工具与方法等。同时大数据也改变了传统的调查所产生的数据对于消费市场研究的地位和作业等。本文将从大数据对消费市场的影响入手,通过分析得出大数据背景下如何展开消费市场的研究。

As the development of the Internet technology platforms and the development of a variety of e-commerce intelligent terminals , a large number of units of Tera Byte （ TB） and Peta Byte （ PB） are produced .A lot of of data are produced every day , which is named Big Data .Big Data is bringing impact to the consumer market research in several areas, including the ways how to obtain the consumers＆#39;data, how to analyze the consumer market data and how to use the re -searching tools and methods.Also it is changing the status and operations of the traditional small data generated by the survey for the consumer market research.How to expand consumer market research in the context of Big Data？ This article try to work hard on how the Big Data is impacting on the consumer market, and how we can do consumer market research in the context of Big Data.