北京地区出版社网络营销现状调查与分析

The Survey and Analysis of E-marketing Status of Publishing Houses in Beijing

随着我国B2C电子商务的快速发展,网络渠道在图书销售中的地位也日益凸显。调查显示,出版社目前已经把网络渠道作为一个很重要的营销阵地,但是,具体在实施过程中还存在一些问题,影响了网络营销实际效果的发挥。

Internet is playing more and more important role in selling books with the rapid development of B 2C in China. However , the survey shows that the current effect of online-marketing implementation of publishing houses is not as expected due to some problems , even though it has been regarded as one of the most marketing platforms .