基于SWOT分析的中小企业文化建设研究

Study on the Construction of Enterprise Culture in SMEs(Small and Medium-sized Enterprises)Based on the SWOT Analysis

企业文化提升企业核心竞争力并且为企业提供持续发展动力。介绍了中小企业状况并且对相关研究进行了简要综述,对中小型企业文化建设环境进行了SWOT分析,对中小型企业在文化建设中可能遇到的问题进行总结并且提出了解决策略。

Enterprise culture enhances the core competitiveness of enterprises and provides continuous power for the enterprise. This paper introduces the current status of SMEs and summarizes the relative study on enterprise culture of SMEs, makes a SWOT analysis on SMEs＇ culture construction environment, summarizes the problems probably existing in the construction of enterprise culture in SMEs, and puts forward some solutions.