摘要
目的研究药品包装设计中的情感化表达方式。方法结合国内外的设计案例,从图形、造型、文字、障碍化几个方面探讨了药品包装的情感化设计方法。结论只有把人们的情感化需要真正融入到药品包装中,与消费者形成情感互动,才能实现真正的情感化设计。
Objective It studied the emotional expression in drug packaging design. Methods It discussed the emotional design of drug packaging from the perspective of text, graphics, model and barrires, combined with some ideas of design cases at home and abroad. Conclusion Only if the people＇ s emotional need be integratde into drug packaging, can true emotional design be realized.
出处
《包装工程》
CAS
CSCD
北大核心
2014年第4期13-16,共4页
Packaging Engineering
