情感化设计中的记忆符号分析研究

Analysis of Evocative Symbol in Emotional Design

目的从记忆符号的角度深入解读情感化设计,呼吁设计师们关注视觉记忆符号以外的其他感官记忆符号和行为记忆符号。方法以唤醒人们最深层次的情感为切入点,对反思水平的情感化设计中的记忆符号进行了提取,并以分类剖析的方式对其进行了系统地分析研究。结论提出了感官记忆符号和行为记忆符号的共同协作,才能最大程度地唤醒记忆的体验,引发产品与用户之间的情感和互动。

Objective It analyzed the emotional design from the perspective of evocative symbol, and appealed to designers to pay close attention to behavioral evocative symbol and other sensorial evocative symbol besides visual evocative symbol. Methods It took the arousal of people＇ s deepest emotions as the breakthrough point, extracted the evocative symbol from the emotional design in reflective level and did a systemic analytical research of the extracted evocative symbol, by classification and dissection. Conclusion It put forward that only sensorial evocative symbol and behavioral evocative symbol work together can a design wake up people＇ s experience of memory at the maximum extent and trigger the emotion and interaction between the product and the user.