电子商务品牌设计研究

The Electronic Commerce Brand Design

目的研究电子商务品牌设计主要是为了规范网络视觉市场,为打造电子商务品牌提供方法,实现不同行业的品牌视觉化和个性化的目标。方法分析了电子商务品牌的整体现状,并以服装行业为例,系统地阐述了品牌策略和品牌设计的方法和程序。结论电子商务平台是当今新经济形势下的产物,经营者是否能从中获得成功,关键在于对品牌的认识和对品牌设计的执行力度,实现从小而美至大而雅的转变。

Objective Research on the brand design of electronic commerce is to standardize the network visual market, to provide a method for creating electronic commerce brand, to realize different industry brand visual and personality goal. Methods It analyzed the status of e-commerce, and taking the clothing industry as an example, it introduced the method and procedure of brand strategy and brand design. Conclusion Electronic commerce platform is a product of the new economic situation, brand awareness and brand design implementation is the key to success implementation from small and beauty to large and elegant transformation