和林格尔剪纸艺术在包装设计中的应用研究

The Application of Helingeer Paper-cut Art in Packaging Design

目的研究内蒙古和林格尔剪纸艺术在包装设计中的应用。方法结合内蒙古和林格尔剪纸的地域特性、图案纹样、造形特征,通过对和林格尔剪纸的主题来源、审美价值和表现手法的分析,将和林格尔剪纸艺术中的民族地域特征融入现代包装设计中。结论运用和林格尔剪纸元素设计地方特色食品、工艺品、旅游纪念品的包装,提出地方特色剪纸艺术是现代包装设计的有效素材来源,对其合理的应用可以增强包装的趣味性和可读性。

Objective It studied the application of Inner Mongolia Helingle paper-cut art in packaging design. Methods Combined with Inner Mongolia Helingle paper-cut geographical features, patterns designs and shape features based on analysis of the source of Helingle paper-cutting themes, aesthetic value and the technique of expression, it made the national regional characteristics of Helinger＇ s paper-cut art integrated into modem packaging design. Conclusion Using and Helingle paper-cut element design the packaging of local characteristics food, handicrafts, souvenirs.local characteristics of paper-cut art was the effective source of modern packaging design.The reasonable application could enhance the packaging attractiveness and readability.