摘要
文章从知觉、行为和情感层面分析消费者如何接受一项设计或者评估设计带给他(她)的价值,并通过对成功商业设计案例的分析指出在消费市场上,基于情感满足的设计项目具有更强商业竞争力。在此基础上,从心理学层面分析基于情感满足的组织方式如何提高设计项目的竞争力。
Analysis of consumer consciousness, behavior, and emotion, this paper discusses how to accept a design or assessment design to bring him（her） value, and through the analysis of a successful business design cases, pointed out that in the consumer market, design projects based on emotional satisfaction is more convincing. On this basis, from a psychological perspective based on emotional satisfaction are organized to improve the competitiveness of design projects.
关键词
情感满足
设计案例
商业竞争力
Emotional Satisfaction
Design Cases
Business Competitiveness
