行动与心动——浅析旅游景区导向标识设计

Walk and Sensation, on the Tourist Attractions Oriented Logo Design

当前,我国旅游景区的导向标识存在着标识混乱、布点不合理、缺乏系统性等弊病,对景区的观光环境产生不利影响。文章通过对景区导向标识的系统构建、设计原则、表现方法的研究,进而探索我国旅游景区导向标识设计的发展趋势,以期达到景区导向标识设计能符合我国旅游业发展的需求。

Today, China’s tourist attractions guide identifies the existence of identity confusion, irrational distribution, lack of systematic and other ills, the scenic sightseeing adversely affect the environment. This paper identifies the scenic oriented system construction, design principles, the performance of methods of research, and then explore our scenic oriented logo design trends to achieve scenic oriented logo design can meet the needs of the development of China’s tourism industry.