中西方银行标志对比研究

Comparative Study of Chinese and Western Bank Logo

文章通过对中西方银行标志的详细对比研究,指出我国银行标志在中英文元素、图形选用、图文字组合形式以及色彩的运用习惯等诸多方面存在的潜在规律以及局限性。我国银行与国外银行体制的历史性差异,我国传统文化对其的深远影响,以及设计行业缺乏突破与独创精神是造成银行面貌过度雷同和缺乏新意的根本原因。

Trough an intensive study of comparison between amount of Chinese and western bank loges, this paper comes to the inclusion that there are some potential rules,common points and limitations in most Chinese bank loges in the usage of characters, image elements, layout forms, and colors. This paper also lists a few original influencing factors to our bank logo design： historical difference on the systems between Chinese and western bank, deep influence from the Chinese traditional culture and domestic logo designers’ lack of innovation and breakthrough.